Automated Sentiment Analysis
Definition Automated Sentiment Analysis in marketing refers to the use of AI (Artificial Intelligence) technologies to evaluate and interpret emotional responses or attitudes towards a specific product, service or brand. This technology sifts through customer reviews, social media comments, and other online content, categorizing them as positive, negative or neutral. Its primary purpose is to […]
Automated Market Basket Analysis
Definition Automated Market Basket Analysis in AI marketing refers to an AI-powered process used to identify and understand the purchasing behaviors and patterns of customers by analyzing the products they buy together. The analysis uses algorithms and machine learning to sift through large amounts of transaction data and identify product associations. This aids in making […]
Automated Customer Persona Creation
Definition Automated Customer Persona Creation in AI marketing refers to the use of artificial intelligence tools to gather and analyze customer data automatically. This process forms detailed customer profiles or ‘personas’ based on characteristics like buying behavior, preferences, and demographics. It helps marketers to tailor their strategies more effectively, providing more personalized experiences for customers. […]
Automated Customer Feedback Analysis
Definition Automated Customer Feedback Analysis in marketing refers to the use of artificial intelligence (AI) to review and interpret customer comments and reviews systematically, whether they are on social media, emails, or other platforms. This AI-powered technique can identify core sentiments, trends, and issues that would take a human hours to analyze manually. This information […]
Automated Customer Support
Definition Automated Customer Support in marketing refers to the use of Artificial Intelligence (AI) technologies to automate and streamline customer service functions. It includes chatbots, virtual assistants, or other AI tools that can respond to customer queries or issues in real-time, without the need for human intervention. This method often results in increased efficiency, 24/7 […]
Attention Mechanism
Definition The Attention Mechanism in AI marketing refers to a model that allows an algorithm to focus on certain aspects of a data input while ignoring others, similar to how humans concentrate on a specific task. In the context of marketing, it primarily helps in personalizing user experience by focusing on relevant details. It’s crucial […]
Automated Image Recognition
Definition Automated Image Recognition in marketing refers to the AI-driven technology that enables computers to identify and process images, objects, people, and scenes in a similar way a human eye does. This technology is often used in marketing to analyze consumer behavior, track brand visibility, and facilitate targeted advertising. It can optimize marketing efforts by […]
Automated Speech Recognition
Definition Automated Speech Recognition (ASR) in marketing refers to AI-driven technology that converts spoken language into written text. This technology is often used to transcribe customer voice commands into digital data for analysis or action. It also plays a crucial role in enabling voice-based services like voice search, voice assistants and customer service bots. Key […]
Automated Pattern Recognition
Definition In marketing, Automated Pattern Recognition refers to AI’s ability to identify and understand patterns, trends, and associations from large sets of data. It’s commonly used to analyze consumer behavior, market trends, and to predict future outcomes or trends. This technology helps businesses make informed strategic decisions by providing insights into customer preferences, buying habits, […]
Audio Data Mining
Definition Audio Data Mining in marketing refers to the process of extracting valuable insights and patterns from vast amounts of audio data using AI algorithms. This could be data like customer call recordings, podcasts, or voice searches. It helps businesses understand customer preferences, sentiment, trends, and improve their strategies or offerings based on these insights. […]
