Cross-Sell and Upsell Recommendations
Definition Cross-Sell and Upsell Recommendations in AI Marketing refer to strategies powered by artificial intelligence used to increase sales. Cross-Sell Recommendation is where the AI system suggests related or complementary products to the customer’s current selection, encouraging them to buy more. In contrast, Upsell Recommendation is where the AI suggests a higher-priced or upgraded version […]
Customer Journey Mapping
Definition In marketing, Customer Journey Mapping (CJM) is an AI-driven process that visualizes every step a customer goes through when interacting with a company. It helps understand the consumer behavior, their decision-making process, and what influences them across multiple touchpoints. By utilizing AI, organizations can more accurately predict and meet customer needs, improving their overall […]
Customer Churn Prediction
Definition Customer Churn Prediction in AI marketing refers to the use of machine learning algorithms to predict which customers are likely to cancel their subscription or cease doing business with a company. It analyzes historical data on customer behavior and engagement to identify patterns and correlations leading to churn. The aim is to prevent customer […]
Customer Lifetime Value Prediction
Definition Customer Lifetime Value Prediction in AI marketing refers to the use of artificial intelligence to forecast the total revenue a business can expect from a single customer over the duration of their relationship. This estimate considers factors such as purchase history, customer behavior, and other demographic traits. The prediction helps businesses in decision-making processes […]
Customer Segmentation
Definition In marketing, AI in “Customer Segmentation” refers to the use of artificial intelligence technologies to accurately categorize or segment a company’s customer base. This involves analyzing data from various sources to identify patterns, trends, and similarities in customer behaviors, preferences, and characteristics. The process helps in personalizing marketing efforts, improving customer service, and driving […]
Chinese Restaurant Process (CRP)
Definition The Chinese Restaurant Process (CRP) is a probability distribution used in statistics and machine learning to describe the partition of a fixed number of objects into an unknown number of clusters. In marketing terms, it is often used in algorithms for customer segmentation, identifying groups of customers based on shared characteristics. Essentially, CRP is […]
Concept Transfer Learning
Definition Concept transfer learning in AI Marketing refers to the method where an artificial intelligence model learns from one task and applies its knowledge to enhance performance in another related task. This approach saves time and resources as it reduces the need for extensive data collection for every new task. It allows marketers to leverage […]
Cross-Site Transfer Learning
Definition Cross-site transfer learning in AI Marketing is a process of applying knowledge gained from one domain to another distinct domain, specifically across different websites or platforms. It involves using machine learning models trained on one site’s data to predict or analyze behaviors on another. It is particularly useful for businesses with multiple digital platforms […]
Cross-Task Transfer Learning
Definition Cross-Task Transfer Learning in marketing AI is the process through which a machine learning model applies knowledge gained from a prior task to a new but related task, enhancing learning efficiency and accuracy. This approach leverages shared features or patterns among different tasks to avoid starting from scratch for each new task. It’s especially […]
Cross-Modal Transfer Learning
Definition Cross-Modal Transfer Learning in the field of AI marketing refers to the application of knowledge gained from one input modality, like auditory data, to improve performance in another modality, like visual data. Essentially, it’s a method AI uses to leverage learnings from one area to enhance effectiveness in another. This concept is beneficial in […]
